NESCAFÉ® Dolce Gusto®

Task: Market introduction of the new Dolce Gusto design coffee machine (Agatha Ruiz de la Prada Dots and Custo Barcelona), and the new coffee capsules, PR support of the Melody campaign, Increasing brand awareness, strengthening consumer loyalty, Educational campaign (capsule coffee)

Tools: press releases, paid PR articles, creative product sampling; celebrity/designer/blogger cooperations, Facebook communication; PR support of NESCAFÉ® Dolce Gusto®, PAPYRUS Hungária Zrt. – "Battle of the creatives" competition

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